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On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.

“You swiped right in your head just now,” she says.

With around half a million users sending 200,000 messages per day, it’s growing about 15% every week, Wolfe claims. While Bumble has not yet monetized and won’t disclose the details of its funding, Wolfe’s partner and major funder is Andrey Andreev, founder of Badoo, the multi-billion dollar European social network.

Their Austin-based office has only six employees—and five of them are women.

A former member of Kappa at Southern Methodist University, Wolfe shows up at sororities with yellow balloons, cartons of yellow Hanky-Panky lacy underwear, and always, she says, “a cute purse.” Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble.

“By the end, I’d show up and they’d be like ‘Go away, we’re already all on it! Because of the female-first messaging model, Bumble seems to be free of some of the sleaziness that plagues Tinder, at least for now.

Last year she filed a sexual harassment lawsuit against the company, alleging that Mateeen had publicly called her a “whore,” that then-CEO Sean Rad had dismissed her complaints against Mateen’s harassment as “dramatic,” and that her male colleagues stripped her of her co-founder title because they said that having a woman on the founding team would “make the company seem like a joke.” The lawsuit was later settled out of court and Wolfe is reported to have walked away with over

On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.

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On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.

“You swiped right in your head just now,” she says.

With around half a million users sending 200,000 messages per day, it’s growing about 15% every week, Wolfe claims. While Bumble has not yet monetized and won’t disclose the details of its funding, Wolfe’s partner and major funder is Andrey Andreev, founder of Badoo, the multi-billion dollar European social network.

Their Austin-based office has only six employees—and five of them are women.

A former member of Kappa at Southern Methodist University, Wolfe shows up at sororities with yellow balloons, cartons of yellow Hanky-Panky lacy underwear, and always, she says, “a cute purse.” Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble.

“By the end, I’d show up and they’d be like ‘Go away, we’re already all on it! Because of the female-first messaging model, Bumble seems to be free of some of the sleaziness that plagues Tinder, at least for now.

Last year she filed a sexual harassment lawsuit against the company, alleging that Mateeen had publicly called her a “whore,” that then-CEO Sean Rad had dismissed her complaints against Mateen’s harassment as “dramatic,” and that her male colleagues stripped her of her co-founder title because they said that having a woman on the founding team would “make the company seem like a joke.” The lawsuit was later settled out of court and Wolfe is reported to have walked away with over $1 million, with no admission of guilt by either party. Wolfe won’t discuss the lawsuit, except to say that anyone who expected her to disappear afterwards probably didn’t know her very well.

million, with no admission of guilt by either party. Wolfe won’t discuss the lawsuit, except to say that anyone who expected her to disappear afterwards probably didn’t know her very well.

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“So I was like, ‘Ya, I do want to date all of you.'” She says she was disappointed that few of the guys she messaged wrote back, but Jen Stith, a spokeswoman for Bumble, says the company is considering adding a time limit to encourage guys to respond more quickly to messages. “Because girls like it,” says Bryan Oltman, a 28-year old Bumble user and software engineer who used to work at OKCupid.“It’s important to me that nothing we do harms Tinder,” she says. It’s my baby.” But that doesn’t mean she’s not using similar tactics to get it off the ground.One of Wolfe’s major contributions to Tinder was her ability to get college students to download the app.Men post pictures of themselves wearing button downs (not muscle tees) or hugging their moms (not endangered species.) And because they can’t message first, guys can’t hedge their bets by swiping right on every girl they see and messaging all of them to see who bites.Female users say they’ve been impressed with the guys on Bumble.

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